Who We Are

The website is operated by:

Mithaq Al Fajr General Trading L.L.C.
Office 108, Sheikh Rashid Bin Khalifa Building
Al Quoz 3, Sheikh Zayed Road
Dubai, United Arab Emirates

Phone / WhatsApp: +971 50 633 9111

Information We Collect

The information we collect depends on how you interact with our website.

Information You Provide — when you submit a Purchase Request, Contact Form or other inquiry, we may collect:

• Full name
• Company or organization name
• Email address
• Telephone number
• WhatsApp number
• Product requirements
• Quantity requirements
• Destination or delivery location
• Preferred delivery terms
• Preferred payment terms
• Expected timeframe
• Additional information you provide in your message

Information Collected Automatically — when you visit our website, certain technical information may be collected automatically, including:

• IP address
• Browser type
• Device type
• Operating system
• Pages visited
• Date and time of access
• Referring website
• General website usage information

How We Use Your Information

We may use the information we collect to:

• Respond to Purchase Requests.
• Respond to contact inquiries.
• Understand your product and sourcing requirements.
• Identify appropriate supply options.
• Communicate with you about your inquiry.
• Prepare commercial information or quotations.
• Coordinate sourcing and logistics discussions.
• Improve our website and services.
• Maintain website security.
• Prevent misuse or fraudulent activity.
• Comply with applicable legal and regulatory obligations.
• Protect our legitimate business interests and legal rights.

We do not use personal information for purposes incompatible with the purpose for which it was collected, except where permitted or required by applicable law.

How We Share Information

We may share relevant information with trusted third parties where reasonably necessary to respond to your request or conduct legitimate business activities.

These parties may include:

• Manufacturers
• Suppliers
• Logistics providers
• Freight forwarders
• Professional advisers
• Website and hosting providers
• Technology service providers
• Business service providers
• Government or regulatory authorities where legally required

We seek to limit information shared with third parties to what is reasonably necessary for the relevant purpose.

International Data Transfers

Because Mithaq Al Fajr operates in international trade, certain business activities may involve the transfer or processing of information outside the UAE.

For example, information may need to be processed by international suppliers, logistics partners, technology providers or other business partners.

Where applicable, such transfers will be handled in accordance with applicable UAE data-protection requirements. UAE law includes specific requirements concerning cross-border transfers and sharing of personal data.

Data Retention

We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy.

Retention may be necessary to:

• Respond to your inquiry.
• Maintain business records.
• Manage commercial relationships.
• Fulfil contractual obligations.
• Meet legal or regulatory requirements.
• Resolve disputes.
• Protect our legitimate business interests.

When information is no longer required, we may delete, anonymize or securely dispose of it, subject to applicable legal requirements.

Data Security

We take reasonable technical and organizational measures designed to protect personal information against unauthorized access, misuse, loss, alteration or disclosure.

However, no internet transmission or electronic storage system can be guaranteed to be completely secure.

Cookies & Similar Technologies

Our website may use cookies and similar technologies to support:

• Website functionality
• Security
• Performance
• Analytics
• User experience

Some cookies may be necessary for the website to operate, while others may be used for analytics or other purposes.

Where required by applicable law, appropriate consent mechanisms will be provided for non-essential cookies.

Your Privacy Rights

Subject to applicable law and relevant conditions, you may have rights concerning your personal information, including the right to:

• Request information about how your personal data is processed.
• Request correction of inaccurate or incomplete information.
• Request deletion of personal information where applicable.
• Request restriction of processing in applicable circumstances.
• Object to certain processing activities.
• Withdraw consent where processing is based on consent.
• Request information about applicable data-processing practices.

The UAE Personal Data Protection Law provides data subjects with various rights, including rights relating to information, correction or deletion, restriction and objection to processing.

Direct Marketing

Where we use your information for direct marketing communications, you may object to such communications where applicable.

You may contact us to request that your information no longer be used for direct marketing purposes.

Third-Party Websites

Our website may contain links to third-party websites, platforms or services.

This Privacy Policy does not apply to those third-party websites.

We recommend reviewing the privacy policy of any third-party website before submitting personal information through it.

Children's Privacy

Our website is intended primarily for business and professional users.

We do not knowingly seek to collect personal information from children.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in:

• Our business
• Our website
• Technology
• Data-processing practices
• Applicable legal or regulatory requirements

The latest version will be published on this page with the relevant Last Updated date.

Contact Us About Privacy

If you have questions about this Privacy Policy or wish to make a privacy-related request, please contact:

Mithaq Al Fajr General Trading L.L.C.
Office 108, Sheikh Rashid Bin Khalifa Building
Al Quoz 3, Sheikh Zayed Road
Dubai, United Arab Emirates

Phone / WhatsApp: +971 50 633 9111
Email: info@mithaqalfajr.com